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Ideas Page for Partners Launches

Submitted by toma on Thu, 03/11/2010 - 18:14.

Recently we debuted an Ideas Page for YouTube, where users from around the globe could contribute ideas and feedback to make YouTube better. It was a success, receiving almost 3,000 ideas and more than 300,000 votes.

Original article: Ideas Page for Partners Launches

YouTube calling: Now serving ads on the YouTube mobile site

Submitted by toma on Wed, 03/10/2010 - 15:00.

Mobile phones are rapidly becoming essential tools for surfing the web, connecting with friends, and sharing and watching video online, and we're seeing these effects at YouTube. The YouTube mobile site is more popular than ever: site traffic grew by over 160% in 2009, and now millions of people all over the world are streaming tens of millions of videos every day on their mobile phones.

Original article: YouTube calling: Now serving ads on the YouTube mobile site

The Future Will Be Captioned: Improving Accessibility on YouTube

Submitted by toma on Thu, 03/04/2010 - 19:06.

Tens of millions of people in the U.S. experience some kind of hearing impairment and recent studies have predicted that over 700 million people worldwide will suffer from hearing impairment by 2015. To address a clear need, the broadcast industry began running captions on regular video programming in the early 1970s. Today, closed captions on video are more prevalent than ever. But generating captions today can be a time-consuming and complicated process.

Original article: The Future Will Be Captioned: Improving Accessibility on YouTube

How to Upload a New Banner to Your Video Page

Submitted by toma on Thu, 03/04/2010 - 05:46.

A result of the video page redesign is that branding on the page moves to a more prominently placed (albeit smaller) banner on top of the video. In other words, aside from your video, your branding and subscribe button are now the most visible elements on the page, catching the eye of anyone who views your videos.

Original article: How to Upload a New Banner to Your Video Page

Unboxing the Nexus One YouTube channel

Submitted by toma on Wed, 03/03/2010 - 22:02.

To accompany the official Nexus One launch back on January 5, we also launched a custom designed YouTube brand channel. We decided to build a brand channel on YouTube because they allow for a fun, interactive and engaging hub for a wide range of content -- in this case, educational and partner-created videos as well as custom Nexus One content.

Original article: Unboxing the Nexus One YouTube channel

Introducing the new Ad Creation Marketplace

Submitted by toma on Wed, 03/03/2010 - 00:19.

[Cross-posted to the Google TV Ads Blog]

Original article: Introducing the new Ad Creation Marketplace

March Homepage Spotlight Opportunities

Submitted by toma on Mon, 03/01/2010 - 21:23.

Here are some upcoming opportunities for our Spotlight Videos module (if you don't see it on your homepage, add it here!) and @youtube Twitter love. Spotlights run a few times per week and showcase interesting and timely videos from our community and partners, all organized around an event or theme. Tag any appropriate and relevant video with the tags below to be considered for these spotlights.

Original article: March Homepage Spotlight Opportunities

Five questions for Lia Vakoutis, Global Digital Lead for Basketball, adidas

Submitted by toma on Mon, 02/22/2010 - 16:45.

As the official outfitter of the NBA, adidas used All-Star weekend to debut their newest basketball shoe, TS Supernatural. To show off the brand's innovation (both online and off), adidas turned to four-time All-Star Dwight Howard -- and to YouTube -- to create a series of videos and run a campaign that highlighted their goal of making the world's athletes "stronger, lighter, and faster."

Original article: Five questions for Lia Vakoutis, Global Digital Lead for Basketball, adidas

Welcome to Super Bowl Week

Submitted by toma on Thu, 02/18/2010 - 23:51.

Once upon a time, there was a single day when people anticipated big-budget Super Bowl® commercials -- sometimes even more than the football game itself. Fortunately for advertisers, that day has not gone away, but it has expanded into weeks, months and even years online.

Original article: Welcome to Super Bowl Week

It's Almost #subsaturday! Join Us on Twitter

Submitted by toma on Fri, 02/12/2010 - 01:39.

In honor of great YouTube channels (like yours!), we're trying to start a movement. But we can't do it without you.

In the spirit of #followfriday and #musicmonday, we're anointing Saturday #subsaturday (ie, "Subscription Saturday"), whereby people on Twitter shout out the YouTube channels they think are worthy of subscribing to. Here's an example of what this could look like, from Google CEO Eric Schmidt.

Original article: It's Almost #subsaturday! Join Us on Twitter

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