In part two of our series on mobile ads best practices, we'll focus on carrier and device targeting.

We recently launched the ability to target specific carriers and devices on mobile devices with full Internet browsers. How can this benefit you and your clients?

With more high end phones hitting the market and marketers wondering how to best connect with consumers on their phones, we wanted to give you a few best practices for targeting high end mobile devices. Today we'll be giving you a few tips for optimizing mobile campaigns.

At Google, we get pretty excited about data and are always thinking of new ways to present it. Data can read simply, like the year-end roll-up presented in our Zeitgeist 2009 report or it can be geographical, such as the information presented via Google Flu Trends.

If you're planning to attend next week's SMX West conference in Santa Clara, CA, be sure to catch Google presenters throughout the 3-day event.

First, we're pleased to have two keynote presenters. Peter Norvig, Director of Research, will be providing an inside look at Google Research, while Avinash Kaushik, Analytics Evangelist, will be delivering the State of the Search Union. In addition, we'll be presenting on topics ranging from social and local search to YouTube best practices.

The mission of DoubleClick Ad Planner, Google's free research and media planning tool formerly named Google Ad Planner, is to provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the best sites for their media plans and drive results for their campaigns.

The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. They're looking for the best local sushi restaurant or a coupon for the store they're standing in front of. Mobile devices allow consumers to have a more personalized online experience, and with mobile ads, you can reach consumers while they're on-the-go.

The winter games are in full swing with more than 80 countries vying to take home a medal. From February 12 through the 28th, milions from around the world will be tuning in to see the fierce competition. Viewers are already turning to YouTube for event highlights, interviews, and other great games-related content and will continue to do so over the remaining week of competition. The scale of these events is tremendous with an enormous opportunity for businesses to get in front of a global audience.

After a brief break, the Industry Spotlight series has returned, and we're pleased to feature new automotive research as its first topic of 2010.