Original article: Bing UK TV Ads – Video Interview with Ashley Highfield

Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below.

Original article: U.S. adCenter Customers: Help us improve your adCenter Reports and Analytics tools and get a $100 adCenter credit

Following on today’s post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns, today I’m going to address some best practices for incorporating your brand into your search engine marketing (SEM) campaigns on adCenter.

Original article: Brand Best Practices: Highlighting Your Brand in Your Microsoft adCenter Campaigns

It’s a fairly common scenario.

Original article: Editorial Review in Microsoft adCenter: Common Disapprovals and How to Fix Them

Keywords can be tricky things.  You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned.  The next thing you know, you’re creating new ad groups and writing ads for a whole host of ne

Original article: Keyword Normalization: What You Need to Know Before Uploading to Microsoft adCenter

Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library. I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your online advertising.

Original article: Research you can use in search marketing efforts from SMX West panel

Original article: SMX West Search Marketing Boot Camp - Paid Search Fundamentals

What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a longer history of reports?

Original article: Search advertisers quiz the paid search reps at SMX West

Much research has been done to demonstrate the combined power of search and display.

Original article: Search and Display at SMX West - 1+1=3 (or 4, or even 5)

This is my first time attending SMX West and my first

Original article: How to Reach and Close Your Ultimate Customer - from SMX West