Go Mobile! Series: A case study in optimizing mobile campaigns

Submitted by toma on Wed, 03/10/2010 - 23:19.

More and more people are accessing the internet on their mobile devices.

Original article: Go Mobile! Series: A case study in optimizing mobile campaigns

Going Mobile in 2010 - Part Two, Carrier & Device Targeting

Submitted by toma on Wed, 03/10/2010 - 21:19.

In part two of our series on mobile ads best practices, we'll focus on carrier and device targeting.

We recently launched the ability to target specific carriers and devices on mobile devices with full Internet browsers. How can this benefit you and your clients?

Original article: Going Mobile in 2010 - Part Two, Carrier & Device Targeting

YouTube calling: Now serving ads on the YouTube mobile site

Submitted by toma on Wed, 03/10/2010 - 15:00.

Mobile phones are rapidly becoming essential tools for surfing the web, connecting with friends, and sharing and watching video online, and we're seeing these effects at YouTube. The YouTube mobile site is more popular than ever: site traffic grew by over 160% in 2009, and now millions of people all over the world are streaming tens of millions of videos every day on their mobile phones.

Original article: YouTube calling: Now serving ads on the YouTube mobile site

Google Analytics reporting for multilingual e-commerce stores - Part 3

Submitted by toma on Wed, 03/10/2010 - 10:48.

Today we're sharing the final in a series of posts showing you different ways to achieve a similar reporting overview for activities across multiple regions and languages for e-commerce websites.

Method 3: Roll up reporting, multiple domains and a single payment gateway

Original article: Google Analytics reporting for multilingual e-commerce stores - Part 3

Earn more with AdSense tips by email

Submitted by toma on Tue, 03/09/2010 - 19:23.

A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you'd like to receive from us. You can now pick the types of messages that interest you from five categories:

Customized help and performance suggestions
Newsletters
Google market research
Special offers

Original article: Earn more with AdSense tips by email

Google Analytics reporting for multilingual e-commerce stores - Part 2

Submitted by toma on Mon, 03/08/2010 - 17:07.

Today we're sharing the second in

Original article: Google Analytics reporting for multilingual e-commerce stores - Part 2

Google Analytics API Case Study: Dolby Laboratories automates analytics reporting with Shufflepoint

Submitted by toma on Fri, 03/05/2010 - 18:41.

We're really excited to see how companies can grow their businesses around the Google Analytics API. Today, we're publishing a case study that illustrates how Shufflepoint, Inc. has used the Google Analytics API to build an innovative product offering which has helped Dolby Laboratories become more productive.

Original article: Google Analytics API Case Study: Dolby Laboratories automates analytics reporting with Shufflepoint

Google Analytics reporting for multilingual e-commerce stores - Part 1

Submitted by toma on Fri, 03/05/2010 - 15:29.

If your business operates in many countries and across many different languages, you will more than likely want to be able to report on the performance of each region and or language separately.

Original article: Google Analytics reporting for multilingual e-commerce stores - Part 1

The Future Will Be Captioned: Improving Accessibility on YouTube

Submitted by toma on Thu, 03/04/2010 - 19:06.

Tens of millions of people in the U.S. experience some kind of hearing impairment and recent studies have predicted that over 700 million people worldwide will suffer from hearing impairment by 2015. To address a clear need, the broadcast industry began running captions on regular video programming in the early 1970s. Today, closed captions on video are more prevalent than ever. But generating captions today can be a time-consuming and complicated process.

Original article: The Future Will Be Captioned: Improving Accessibility on YouTube

Attracting new brand advertisers to your site

Submitted by toma on Thu, 03/04/2010 - 16:54.

We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site.

Google